Big Announcement, I'm a CEO!

Lisa Qualls Named New Fresh ID CEO

Local Kansas City business adds experience and skill to its leadership

FOR IMMEDIATE RELEASE

PR Log (Press Release) – Feb 12, 2010 – KANSAS CITY, MISSOURI (February 10, 2010) – Lisa Qualls, an 18-year technology and business management veteran, joins Fresh ID, LLC, based in Kansas City, as the company’s new Chief Executive Officer. Qualls will assume 50% ownership of the company while building upon the solid foundation and momentum achieved by ownership partner and Chief Creative Officer Kristi Colvin. Fresh ID will continue to focus on experience design and helping businesses integrate technology to improve operational processes and customer communications. The appointment is effective immediately.

“I’m very excited about this new position,” explains Qualls. “Fresh ID has a long history of success in creating positive user experience and brand images for companies all over the country. This is a great opportunity for me to add my skills and experiences to an already fantastic leadership and team.”

Qualls was previously co-founder and Chief Development Officer for the successful start-up company LightThread, LLC. Responsible for business development, Qualls was instrumental in helping the company achieve profitability within their first year. Prior to LightThread, she held a variety of leadership positions in sales, program management, product development, business integration and executive management. She has successfully built, managed, and consulted on teams with global companies such as Cisco, Sprint, General Electric and John Deere. In addition to her new role at Fresh ID, she is the current President for the Social Media Club of Kansas City and serves as an at-large member on the Blue Springs Officials Association executive board.

Qualls joins founder and current Chief Creative Officer, Kristi Colvin, at Fresh ID, who has run the company as a sole proprietor since leaving PentaSafe Security Technologies in 2002.

“Many experienced business consultants reach a crossroads of deciding between remaining independent, or changing and growing into a larger company in order to achieve more. After working with Lisa Qualls at LightThread on various projects the past year, the synergy and complementing skills between us were too obvious to ignore. I knew she was the right person to take the helm and help Fresh ID grow into the future, so asking her to join me as a partner and take the CEO position made perfect sense. I have seen firsthand how dedicated Lisa is to our clients success and growth... she continually goes the extra mile for our customers, partners, staff and contractors.”

Colvin has created business communications since 1995 for leading software organizations and small-to-medium size start-up companies and worked for many Fortune 500 organizations as a consultant in addition to leading teams at PentaSafe and SigmFlow Software as User Experience Manager. From a foundation in print design and retail visual merchandising, she added web site design, user interface design and human factors research to her creative skill set. She specializes in applying design thinking and intuitive insight to branded online and offline experiences and emerging technologies.

Fresh ID also announces a change of location. The company’s new offices will be located in the Meers Advertising building at 1815 Walnut St., Kansas City, MO 64108. Fresh ID will officially move to the location on Monday, February 15.
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About Fresh ID:

Fresh ID helps businesses around the world expand their business and reach their goals. By understanding companies from the inside out, Fresh ID designs intelligent solutions and products specific to what clients need in order to do business and engage with prospects and customers. Brand identity and monitoring, social media consultation and campaigns, web design, site socialization, interactive design, application development and user experience strategy are a few of the services offered by Fresh ID. More information about the company is available at http://freshid.com.