A Day in the Life of an Entrepreneur

As I sat down to eat a quick bite of dinner tonight, I started to think about my day and if I accomplished much. As I ran through the events of the day I thought this might make a good blog post to share with you what a "typical" day is like for a business owner who happens to also be a mom, wife, and a daughter amongst a few other descriptions others may give me. I was told in a leadership, entrepreneurial, and innovation program once that to be a business owner requires a certain type of psychology...it isn't for everybody. Boy howdy is that the truth! (yes, I just used the term, "boy howdy" which should be a good indication of the brain function I have left after a "typical day." lol)

I started the day interviewing a University of Missouri "J school" Journalism graduate for a potential position at LightThread. While conducting the interview I received a phone call from my mom letting me know her biopsy results for breast cancer came back negative and all was good...thank you God!

Once I made it in to the office I checked email, picked up the office, started to do dishes (yes kitchen duty is part of my responsibilities and as a side note the dishes never did get finished today and it was only 5 mugs), and read some more email.

I skyped my designer to check in on a website project schedule and a missing email. While talking to the designer our social media specialist arrived at the office who helped track down the missing email and got us back on track.

I work with my business partner on business card design since we both have speaking engagements coming up and it would be good to let people to know how to contact us. I become high maintenance when I ask him to redesign the card not once, twice, three but four times. Ultimately, I love the how the card looks and we end up printing two different cards to appease us both.

Sign some new contracts for a photography project and our new copywriter contractor that will start work in a few weeks.

I check in our checking account to see how our balance is doing and try to gauge a good time when I might get paid next. Good news is balance is positive and we have enough to cover all outgoing bills plus a few months rent...bad news not sure when I'll get paid next. Take a few minutes to strategize on how to get money in the door sooner than later, I then remember we have a blog project that should be done this week that will bring in some moolah. Yay!

I decide to check on the blog project and skype my developer. Seems like we are done with the project but having some wierd technical issues that only one person seems to experience. After checking a multitude of browsers and computers we think the one person's computer may be possessed but can't tell the client we are done until we fix the problem. Needless to say this is an issue that won't be resolved until tomorrow. Keep in mind, we can't replicate the problem so not sure how to fix it and of course we don't get paid until the client signs off so this one has us scratching our head a bit.

I start getting emails from my project team about a meeting scheduled for the afternoon. I screwed up yesterday and was supposed to schedule the meeting for yesterday afternoon but ended up scheduling for today. Too many conflicts for today so I end up cancelling for this week since we don't have many updates or actions to dole out..no need to have a meeting just to have a meeting. Developer is irritated with the late cancellation, I tell him I screwed up, my fault, sorry. I have learned falling on the sword is a much faster route to go and people actually appreciate you more when you acknowledge you made a mistake allowing everyone to move on quicker.

I get notified that a local group I am a member of may be experiencing issues with an election that is underway. I care because I helped instigate said election and happen to be nominated for President. So, after a few emails and forum comments we believe the issue is well in hand and taken care of.

Friend stops by to see if I want to go to lunch. Too busy and too broke I tell him...my social media specialist takes him up on the offer and I have the office to myself. Check some more email while eating a lean cuisine frozen lunch....yummmy.

I check-in on my professional study group that has a meeting scheduled this Friday. I missed our last meeting due to a freaky cornea issue (too much computer and allergies) so wanted to make sure I was prepared for our next get together. We always have prep work to do and this week's topic is our finanical ambition. Found out I need to review 8 research items and update a financial model...hmmm..that one is on tomorrow's to-do list.

The goal for the day is to begin writing copy for a new website that is instrumental in our launch of a new brand. Yes, I realize I am starting the day's goal after lunch, however for me getting started on a daily goal before 5:00 is actually a good day. I realize that to write the copy I need to learn HTML..which is a website code. I ask my social medial specialist to give me a quick tutorial which takes a bit longer than I expected because I learn I need to download a ftp server application, get back-end log-in information and print an HTML cheat sheet to help me remember all the code information. The good news is I was able to accomplish one whole page of copy....bad news I was able to accomplish one whole page of copy when I was hoping to get 4 pages of copy done.

While working on the copy I get an email reminding me that I was going to call someone after two...I get the email at 3:00. Damn. I send an email to the contact letting them know I got caught up with some issues and will call them at 4:00. I finish up the one page of copy and then check on a tradeshow project that started this week.

Good news! We received the tradeshow copy as promised. Bad news. The client's go-to-person notifies us she is going on a week long cruise starting Friday and we were hoping to make this a quick two week project...we get paid the remaining 50% of the project fees upon completion. I put in a request to my designer to see if we can acclerate concept design by 3 days to get the go-to-person's blessing so we can still finish next week. I'm still waiting on designer to say yes..keep your fingers crossed.

Husband emails wanting to know if I have time to run down some softball team issues for him. I say sure no problem. Send some emails and let him know all is good.

I make my 4:00 call that is supposed to last 30 minutes but ends up taking an hour.

When I finish the call I remember I was going to submit our new press release to four online press release sites this morning...and it is now 5:00. Well, better late than never. I start the simple but tedious process of uploading the press release to the different sites. Each site takes about 20-30 minutes to fill-out all the information, configure the text to their specifications and step through their publication process. Of course, the second site does something funky to my title heading and I can't change it. It really isn't that big of a deal but my OCD kicks in and I spend an extra 20 minutes trying to edit so a space can be added between a comma and the word 'to'... let me show you... the site published, Lisa Qualls, LightThread's Chief Development Officer,to present at KC Professional Development Days and I was trying to get it to look like, Lisa Qualls LightThread's Chief Development Officer, to present at KC Professional Development Days. So do you see the problem? I mean it's HUGE right??? Yeah I know...20 minutes of wasted time on something that really has no meaning in the world but was making me CRAZY. I finally gave up hoping that the other three sites will get the visibility.

I do some quick checking on google, yahoo and bing to make sure the press release is making the rounds. Also do some quick posting of the release on my social networks. Of course when you open up Facebook, LinkedIn and Twitter you also get caught up on friends, news and check to see how many times your profile has been looked at. Needless to say it's 8:00 before I know it and I find myself starving...the lean cuisine although good doesn't really have a lot of staying power. I also then begin the guilt that comes with being a working mom...no home cooked meal for my kids and I missed my daughter's softball parent practice that I was hoping to participate in. I tell myself it will be ok when I watch every game at her tournament this weekend.

It is now almost 10:00 p.m. I finally did get to eat a quick ham and turkey sandwich with a hand full of potato chips and a beer. Kids and hubby got home from work and practice at about the same time around 9;30. I told them only 10 more minutes on the computer and yet again I guessed wrong and took longer than I hoped. They are now yelling at me to come join them for a quick t.v. show so they can go to bed. I love my life, my family, AND my business and can't wait to get started all over again tomorrow.

Be who you are and learn to be better,
Lisa