A Day in the Life of an Entrepreneur

As I sat down to eat a quick bite of dinner tonight, I started to think about my day and if I accomplished much. As I ran through the events of the day I thought this might make a good blog post to share with you what a "typical" day is like for a business owner who happens to also be a mom, wife, and a daughter amongst a few other descriptions others may give me. I was told in a leadership, entrepreneurial, and innovation program once that to be a business owner requires a certain type of psychology...it isn't for everybody. Boy howdy is that the truth! (yes, I just used the term, "boy howdy" which should be a good indication of the brain function I have left after a "typical day." lol)

I started the day interviewing a University of Missouri "J school" Journalism graduate for a potential position at LightThread. While conducting the interview I received a phone call from my mom letting me know her biopsy results for breast cancer came back negative and all was good...thank you God!

Once I made it in to the office I checked email, picked up the office, started to do dishes (yes kitchen duty is part of my responsibilities and as a side note the dishes never did get finished today and it was only 5 mugs), and read some more email.

I skyped my designer to check in on a website project schedule and a missing email. While talking to the designer our social media specialist arrived at the office who helped track down the missing email and got us back on track.

I work with my business partner on business card design since we both have speaking engagements coming up and it would be good to let people to know how to contact us. I become high maintenance when I ask him to redesign the card not once, twice, three but four times. Ultimately, I love the how the card looks and we end up printing two different cards to appease us both.

Sign some new contracts for a photography project and our new copywriter contractor that will start work in a few weeks.

I check in our checking account to see how our balance is doing and try to gauge a good time when I might get paid next. Good news is balance is positive and we have enough to cover all outgoing bills plus a few months rent...bad news not sure when I'll get paid next. Take a few minutes to strategize on how to get money in the door sooner than later, I then remember we have a blog project that should be done this week that will bring in some moolah. Yay!

I decide to check on the blog project and skype my developer. Seems like we are done with the project but having some wierd technical issues that only one person seems to experience. After checking a multitude of browsers and computers we think the one person's computer may be possessed but can't tell the client we are done until we fix the problem. Needless to say this is an issue that won't be resolved until tomorrow. Keep in mind, we can't replicate the problem so not sure how to fix it and of course we don't get paid until the client signs off so this one has us scratching our head a bit.

I start getting emails from my project team about a meeting scheduled for the afternoon. I screwed up yesterday and was supposed to schedule the meeting for yesterday afternoon but ended up scheduling for today. Too many conflicts for today so I end up cancelling for this week since we don't have many updates or actions to dole out..no need to have a meeting just to have a meeting. Developer is irritated with the late cancellation, I tell him I screwed up, my fault, sorry. I have learned falling on the sword is a much faster route to go and people actually appreciate you more when you acknowledge you made a mistake allowing everyone to move on quicker.

I get notified that a local group I am a member of may be experiencing issues with an election that is underway. I care because I helped instigate said election and happen to be nominated for President. So, after a few emails and forum comments we believe the issue is well in hand and taken care of.

Friend stops by to see if I want to go to lunch. Too busy and too broke I tell him...my social media specialist takes him up on the offer and I have the office to myself. Check some more email while eating a lean cuisine frozen lunch....yummmy.

I check-in on my professional study group that has a meeting scheduled this Friday. I missed our last meeting due to a freaky cornea issue (too much computer and allergies) so wanted to make sure I was prepared for our next get together. We always have prep work to do and this week's topic is our finanical ambition. Found out I need to review 8 research items and update a financial model...hmmm..that one is on tomorrow's to-do list.

The goal for the day is to begin writing copy for a new website that is instrumental in our launch of a new brand. Yes, I realize I am starting the day's goal after lunch, however for me getting started on a daily goal before 5:00 is actually a good day. I realize that to write the copy I need to learn HTML..which is a website code. I ask my social medial specialist to give me a quick tutorial which takes a bit longer than I expected because I learn I need to download a ftp server application, get back-end log-in information and print an HTML cheat sheet to help me remember all the code information. The good news is I was able to accomplish one whole page of copy....bad news I was able to accomplish one whole page of copy when I was hoping to get 4 pages of copy done.

While working on the copy I get an email reminding me that I was going to call someone after two...I get the email at 3:00. Damn. I send an email to the contact letting them know I got caught up with some issues and will call them at 4:00. I finish up the one page of copy and then check on a tradeshow project that started this week.

Good news! We received the tradeshow copy as promised. Bad news. The client's go-to-person notifies us she is going on a week long cruise starting Friday and we were hoping to make this a quick two week project...we get paid the remaining 50% of the project fees upon completion. I put in a request to my designer to see if we can acclerate concept design by 3 days to get the go-to-person's blessing so we can still finish next week. I'm still waiting on designer to say yes..keep your fingers crossed.

Husband emails wanting to know if I have time to run down some softball team issues for him. I say sure no problem. Send some emails and let him know all is good.

I make my 4:00 call that is supposed to last 30 minutes but ends up taking an hour.

When I finish the call I remember I was going to submit our new press release to four online press release sites this morning...and it is now 5:00. Well, better late than never. I start the simple but tedious process of uploading the press release to the different sites. Each site takes about 20-30 minutes to fill-out all the information, configure the text to their specifications and step through their publication process. Of course, the second site does something funky to my title heading and I can't change it. It really isn't that big of a deal but my OCD kicks in and I spend an extra 20 minutes trying to edit so a space can be added between a comma and the word 'to'... let me show you... the site published, Lisa Qualls, LightThread's Chief Development Officer,to present at KC Professional Development Days and I was trying to get it to look like, Lisa Qualls LightThread's Chief Development Officer, to present at KC Professional Development Days. So do you see the problem? I mean it's HUGE right??? Yeah I know...20 minutes of wasted time on something that really has no meaning in the world but was making me CRAZY. I finally gave up hoping that the other three sites will get the visibility.

I do some quick checking on google, yahoo and bing to make sure the press release is making the rounds. Also do some quick posting of the release on my social networks. Of course when you open up Facebook, LinkedIn and Twitter you also get caught up on friends, news and check to see how many times your profile has been looked at. Needless to say it's 8:00 before I know it and I find myself starving...the lean cuisine although good doesn't really have a lot of staying power. I also then begin the guilt that comes with being a working mom...no home cooked meal for my kids and I missed my daughter's softball parent practice that I was hoping to participate in. I tell myself it will be ok when I watch every game at her tournament this weekend.

It is now almost 10:00 p.m. I finally did get to eat a quick ham and turkey sandwich with a hand full of potato chips and a beer. Kids and hubby got home from work and practice at about the same time around 9;30. I told them only 10 more minutes on the computer and yet again I guessed wrong and took longer than I hoped. They are now yelling at me to come join them for a quick t.v. show so they can go to bed. I love my life, my family, AND my business and can't wait to get started all over again tomorrow.

Be who you are and learn to be better,
Lisa

I Miss You!

Summer is in full swing and with it so is my calendar. We are a big softball and baseball family so ball games, practices and umpiring keeps us on the go. I have a rare evening at home so thought I would write a quick post and share some of the fun stuff going on in life.

Family
This is our first year experiencing competitive softball and boy does it keep a family busy. Samantha is enjoying the experience and has really turned in to a heck of a ballplayer. Zachary is playing baseball and working his bootie off at McDonalds. He finds plenty of time to hang with "his boys" and is a reminder of how summer is a time for fun. Jackie is teaching summer school, helping mow yards for the parents, and being the great husband he always is. I am so blessed to have such a fun and engaged family!

Being an Entrepreneur
I don't remember a time in my professional career where I have been so excited, scared, crazed and inspired all at the same time. Owning and managing a company is as hard as everyone says it is but it also so rewarding, challenging (in a good way) and educational. LightThread has been through some twists and turns as most start-up companies experience but our team is strong and focused. We have started to build momentum and buzz the last few months which has been very motivating. In fact, our CEO Simon Kuo was interviewed on KCTV5 which you can see here:



Our office is located in the Screenland Theater down in the Crossroads district. The building is a renovated fish house with a mini museum dedicated to the early life of Walt Disney. To say it is super cool would be an understatement and is home to many special events including the monthly Legends Luncheon supporting the Negro League Museum. We love to have friends stop by and always have cold brewsky's in the fridge. Work is the priority but if we're not having fun then whats the point? In fact, some of our best ideas are inspired when we are playing around, sharing thought-provoking conversation and laughing. First Friday's are an especially good time in the LightThread office so if you are ever in the area please stop by!

I am obviously focused on family and work this summer so it may be a while before I post again. I miss writing so will definitely pick up the pace come September. In the meantime, you can catch me writing on the LightThread blog, speaking at the KC Professional Development Days or attending SMCKC events around town.

Be who you are and learn to be better!
Lisa

40-Day Series: Thank You Simon Kuo

I love telling the story of when I first worked with Simon. It was back in 1996 in the training department at Sprint. He was a Kelly temp helping the training schedulers with overflow work. I should say he was a bio-chem PhD holder who was a Kelly temp. The man was just brilliant and I couldn't freaking believe he was a Kelly temp. Come to find out, he had recently left his academia lab rat gig to try something new. As you can imagine, he quickly moved from temp to leader and would end up becoming a VP in Strategy.

I kept in touch with Simon over the years and we re-connected in person last summer. We wanted to catch-up on life as we both had left telecom and ended up sharing our new found insights and assessments of the world. We would go on to meet again and started to discuss the possibility of working together on a start-up. He was already connected in with a group of people and thought I may be a good fit to help the team. I never thought that our "catch-up lunch" would be the first step towards achieving my entrepreneurial dream.

I officially became co-owner and Chief Development Officer of LightThread late last fall. With Simon's leadership and guidance we are on track to formally launch by the end of this month. We plan on being in our new office space next week. We already have a growing customer pipeline with two beta customers currently enjoying our services. I am still amazed that a "re-connection" lunch ultimately led to my dream gig...I owe it all to Simon and am so thankful!

Golden Nugget: Stay in touch with old colleagues and be open to new opportunities they offer.

Be who you are and learn to be better,
Lisa

Are we having fun yet?

I love this time of year....you see friends/family from out of town, have holiday parties to attend and get the chance to cuddle with someone you love next to the fire. The holiday pace can be frantic but I truly love the chaos that comes with last minute shopping. I have always been somewhat of a procrastinator...not sure if it is the adrenaline rush, the challenge to overcome or if I just think I deliver better when I'm pushed but the holidays definitely heightens my sense of urgency as I try to do a million things at one time and typically at the last minute.

This year is no different and in some ways is even more intense as I prepare to launch a new company, transition off of the corporate severance package and figure out how to supplement income so the family doesn't experience a hiccup in lifestyle. As I look back on my year I wonder if I could have "planned" better for this transition and minimized my stress.....after a few moments of reflection I confidently decide, "nope." This is exactly how it should be, how I work best, how I will do what I was meant to do....the pressure is what elevates my game, makes me better, stronger, and uncommon. If you find yourself overwhelmed this holiday season don't get down, find a way to make the pressure work for you and use it to push you...we only call it stress if it kick's your ass ....we call it MOTIVATION if you accomplish something you didn't think possible. Be motivated, accomplish the impossible!

Career Journey
The twists and turns never cease to amaze me and what a ride the career journey has been this month. After months of evaluating, interviewing, and negotiating I have decided to balance my efforts between two paths....launching/managing the new company and to pick-up project/consulting contract work to supplement income. Balance may not be the right word as I am more or less bouncing back and forth between the two paths. I continue to seek alignment between the two so I can take care of my family both in the short term as well as long term. I am aware of many people who are trying to find work or preparing to transition jobs so thought I would include a mashable.com link that includes a list of 100 places to seek employment opportunities.

LightThread
Our website is under development but is live with alpha testers. We continue to develop our launch plan and target a 1Q 2009 launch. Our initial focus is helping businesses navigate the social media landscape allowing them to market their services and engage with their clients in a more cost effective manner than traditional advertising/marketing efforts. We will also offer intellectual venture capital/virtual CXO services to start-up, small and mid-size companies. Application and platform development will serve a third focus area once revenues are generated. We are a very excited team and have already started to meet with potential clients! I am including a few links to articles/case studies that show the power of social media for business.

Dell makes $1M in revenues from using twitter

Future of Business and Social Media

A bmighty.com Q&A with Chris Brogan who is considered a social media guru. The article highlights why a business may need help with developing a social media strategy/approach, it is NOT a one size fits all space and can be risky if the approach doesn't meet the business need.

Please contact me at lisa@lightthread if you know a business that might be interested in our service as we are seeking trial customers to practice our processes for a low introductory rate. Our objective is to deliver results for our trial customers prior to formal launch so we can use their testimonial as proof points and enter the marketplace as powerful as possible!

As I wrap up this update, I want to wish all of you a Merry Christmas and a Happy 2009! I very much look forward to getting back to weekly updates in the new year and appreciate your patience as I continue to evolve this forum. In 2009, I will also begin blogging on our lightthread website so I welcome your thoughts on what you find valuable and would like me to focus on with LJ Landing. I am open to shifting this blog to a more personal share space (a day in the life of lisa), or career space (what its like to get a biz off the ground), or general technology space (smart grid, gov't focus, etc), or I can continue to touch on all three areas like I have done up to this point. The lightthread blog will obviously focus on social media so I don't feel the need to replicate in this venue but I'm sure I'll reference it from time to time. Please leave a comment with your advice or email me at lisa@lightthread.com.

Be who you are and learn to be better,
Lisa

Time Flies

Wow, does time fly when you are having fun or what?? It seems just like yesterday I wrote my first blog and yet almost two months have flown by since my inaugural post. Life has thrown some curve balls these past 7 weeks that have allowed me to experience an array of emotions, learning and ultimately growth. This blog has become a friend to me in this journey and has helped me to stay energized, focused and confident that my next step will lead me towards achieving my ambition. Quite a bit has happened since I last wrote so lets get busy on what has changed in the technology and smart grid world since we last met.....

Smart Grid
The chatter on Smart Grid is getting louder as President-elect, Barack Obama and his transition team work to formulate agenda and policy details. Kathleen Hart wrote an article this week highlighting the National Association of Regulatory Utility Commissioners meeting on November 16 in New Orleans. Given the President-elect's support for energy efficiency, hybrids, and smart grid develoment, FERC commissioner, Sudden Kelly stated there is an increasing interest among state and federal regulators in smart grid efforts. The US Dept. of Energy has agreed to fund a project that will act as a clearinghouse for analysis of lessons learned from smart grid pilot programs conducted in the US and Canada, with the intention of identifying barriers to cost-effective smart grid implementations helping regulators to make decisions on utility applications.

Mr. Kelly stated the key challenge to deployment is interoperability that will require additional push above and beyond FERC influence. Telecom and the Internet have experienced similar interoperability challenges presenting an opportunity for utilities and regulators to engage experts from those industries to help move forward with next generation infrastructure. Check out http://www.naruc.org/ and the http://www.oe.energy.gov/ sites for the latest smart grid information.

Next Generation Media
Exciting action this week in the world of next generation media, aka social media. Motrin launched an ad targeting "mama bloggers" and unfortunately the effort backlashed to the point that Motrin pulled the ad. The situation is unfortunate but is a great example of how important it is to understand how to use social media. The first rule when attempting to leverage the social media space is to understand it is a two way communication vehicle. A company must be willing to engage in conversation and not simply push their message. We are in an age where controlling your message is done through conversation, building a relationship with your customers, listening to their concerns and offering to address them.

Motrin missed out on turning this negative to a positive as they shut down the ad vs. opening themselves up to the conversation. I wonder what the result would have been if they had been actively monitoring feedback and engaging in conversations through the various social media channels such as Twitter. If asked, I would have suggested they open up a forum for conversation on their website so they could understand concerns, offer explanation for their ad selection and share what they were learning and how they might do it different next time. Instead, they shut down the ad, issued a day late dollar short press release and turned off mommies everywhere from using their product in the future.

The good news is there is a new company launching soon called LightThread right here in KC who will offer expertise to businesses to help them avoid a Motrin experience and instead utilize next generation media in a way that makes money vs. losing it. You can follow @LightThread on Twitter for upcoming launch announcements and contact information.

Enjoy your Wednesday and take care til we meet again soon!

Be who you are and learn to be better,
Lisa

Brave New World

It amazes me how quickly life changes. Since I spoke with you last, some significant events took place that will have a permanent impact on the lives of my family and friends. Without getting in to the details, an accident occurred that brought pause and reflection on the realities of life. I continue to digest what happened, the what if, the what now, and how to move forward. A split second is all it takes to make your world a very different place. This situation is a stark reminder that life doesn't stop to let you plan and figure it out, life is happening each and every moment you breathe. How are you making the most of every moment?

LightThread
I took a break from the smart grid/energy world this week and focused on LightThread and the social media space. I attended Highlight Midwest (www.highlightmidwest.org) and met some amazing social media entreprenuers from Omaha, Des Moines and KC. I had never attended an event quite like this one as it was very different from the big corporate conferences from my past. You had the experts, break-out presentations and main stage speakers but it was all in a bar...in Westport! When I first walked in I was asking myself, "how is this going to work?" But let me tell you, it not only worked but was FANTASTIC! The space allowed you to easily move from presentation to presentation while stopping to network or talk business opportunity at the same time. We then moved to the Kauffman Foundation (www.kauffman.org) for the evening event and had the honor of listening to Carl Schramm (Kauffman President & CEO) share his powerful insights. We also enjoyed a great introduction video from some of the true social media leaders in the country and then listened to a panel facilitated by Bo Fishback, also from the Kauffman Foundation. There are some great companies based right here in the midwest, check out the highlight midwest website to learn more!

At LightThread we are finalizing our business model and targeting to get the website up and running in the next few weeks. We are thinking of pitching ourselves initially as an Intellectual Venture Capital company....we provide you the expertise, practices and tools to take your business to the next level. We also have a product arm with applications that are under development and will tie these applications in to our mission of helping businesses connect their ideas and make opportunities happen. We assert that if a company can focus solely on their niche and not have to get bogged down in being all things to all people they can then truly prosper, grow and be successful. LightThread....Connecting Ideas to Light the World. Ok, tagline may be a bit hokey and needs more work but hopefully you understand the goal.

Family
Watch out KC drivers...you have a new 16 year old out on the road. That's right, Zach passed the driver's license test and is enjoying his new found freedom. Now, if he can just find a job.... :) Jackie wrapped up his freshman football season and ended with a 6-2 record. He loves the football season and is still helping with varsity but I have to say I enjoy having him home a bit more now that his head coaching responsibilities are completed. Samantha also wrapped up her softball season last weekend and was able to pitch in her first competitive game ever. Considering they had the pitching rubber 3 feet back too far, she did a commendable job and I was so proud of her as she kept the nerves in check. Hopefully we can start to have homemade dinners now that we aren't at a sporting event/practice every day of the week.

Thanks for stopping by and please feel free to leave a comment or send me at an email (lqualls4444@yahoo.com).

Be who you are and learn to be better,
Lisa