Looking for something fun to do on Saturday while getting educated on the latest and greatest in social media? Check out Chicks Who Click, a one-day Social Media Conference for Women incorporating networking, education and empowerment with like-minded women, achieving great heights in the area of Social Media. I will be serving on the transparency vs. privacy panel that will discuss the challenges to personal security, privacy and reputation that are unique to the online world.
I found a great post highlighting the benefits of the panel discussion that you can read here. How Come Men Don’t Have to Worry About This S**t?
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I hope to see you at the Chicks Who Click event! If you can't make Saturday you may want to sign-up for the networking event Friday night at the GranFalloon.
Be who you are and learn to be better,
Lisa
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Tuesday, May 12, 2009
Thursday, February 26, 2009
40-Day Series - Thanking Those Who Made Business Personal
The last month has been a whirlwind of activity...exciting times indeed! The new company is starting to flourish, quality time was spent with the family and quite a few fun events took place celebrating with friends. With so much going on I haven't had much time to write. I have definitely missed it. The last few weeks I have had various conversations that have triggered a 40-day series I plan to write starting with this post. To provide some context as to how I came up with the series title I thought I would share what led me to the 40-day series concept in the first place.
First, I had a conversation with my neighbor earlier this week regarding Lent. For most of those who honor lent they give something up... an effort to honor Jesus's sacrifice I believe. However, I wonder if Jesus wouldn't find it more meaningful for his followers to give during this time of year than give up. I often think about what Christianity means to me and "giving" definitely plays a major part. What would the world be like if every Christian (or even better every person) dedicated them self to some kind of giving every day for the next 40 days? This led me to my second thought....
So, as I began to think about the concept of giving vs. giving up for Lent I started to evaluate what I would give. Considering I am starting a new company I am not in a position to give a lot financially. Kids are keeping us pretty busy running them around preparing for spring sports so committing to volunteering doesn't really work either. I then think about this blog and the possibilities it provides me to "give." This led me to my third thought.....
I have been in quite a few discussions with colleagues and thought leaders in the social media industry as to why tools like Facebook and Twitter are so powerful. I speculate that for many social media is the intersection of business meeting personal or vice versa. I have always held the belief that many in business are successful because they make business personal....they invest all they have in to what they do, their business is their life's passion and they are willing to share to help others get better. This triggered me to think about the people who have inspired me throughout my career and how their impact was made possible by their personal investment and willingness to give. I then think about how so often in our lives we don't take the time to give thanks and let people know how they made a difference in our life. Think about how many times you have heard, "I should have told them what they meant to me" or the amazing feeling you felt when someone took the time to thank you.
These culmination of thoughts has led me to how I am going to "give" this Lent season. I am going to post daily about someone who made business personal by teaching me, helping me, inspiring me and/or leading me. I will end the post with the golden nugget I took away in hopes that you too will be impacted. At the end of Lent I will create a post that will incorporate all the golden nuggets I have shared throughout the series. Hopefully this will provide a one stop shop reference that maybe you will share with others someday.
My objective is to "give" thanks, "give" knowledge and "give" you the ability to "give" to others. I hope you enjoy the series as much as I have enjoyed others helping me learn to get better. :)
Be who you are and learn to be better,
Lisa
First, I had a conversation with my neighbor earlier this week regarding Lent. For most of those who honor lent they give something up... an effort to honor Jesus's sacrifice I believe. However, I wonder if Jesus wouldn't find it more meaningful for his followers to give during this time of year than give up. I often think about what Christianity means to me and "giving" definitely plays a major part. What would the world be like if every Christian (or even better every person) dedicated them self to some kind of giving every day for the next 40 days? This led me to my second thought....
So, as I began to think about the concept of giving vs. giving up for Lent I started to evaluate what I would give. Considering I am starting a new company I am not in a position to give a lot financially. Kids are keeping us pretty busy running them around preparing for spring sports so committing to volunteering doesn't really work either. I then think about this blog and the possibilities it provides me to "give." This led me to my third thought.....
I have been in quite a few discussions with colleagues and thought leaders in the social media industry as to why tools like Facebook and Twitter are so powerful. I speculate that for many social media is the intersection of business meeting personal or vice versa. I have always held the belief that many in business are successful because they make business personal....they invest all they have in to what they do, their business is their life's passion and they are willing to share to help others get better. This triggered me to think about the people who have inspired me throughout my career and how their impact was made possible by their personal investment and willingness to give. I then think about how so often in our lives we don't take the time to give thanks and let people know how they made a difference in our life. Think about how many times you have heard, "I should have told them what they meant to me" or the amazing feeling you felt when someone took the time to thank you.
These culmination of thoughts has led me to how I am going to "give" this Lent season. I am going to post daily about someone who made business personal by teaching me, helping me, inspiring me and/or leading me. I will end the post with the golden nugget I took away in hopes that you too will be impacted. At the end of Lent I will create a post that will incorporate all the golden nuggets I have shared throughout the series. Hopefully this will provide a one stop shop reference that maybe you will share with others someday.
My objective is to "give" thanks, "give" knowledge and "give" you the ability to "give" to others. I hope you enjoy the series as much as I have enjoyed others helping me learn to get better. :)
Be who you are and learn to be better,
Lisa
Thursday, December 18, 2008
Are we having fun yet?
I love this time of year....you see friends/family from out of town, have holiday parties to attend and get the chance to cuddle with someone you love next to the fire. The holiday pace can be frantic but I truly love the chaos that comes with last minute shopping. I have always been somewhat of a procrastinator...not sure if it is the adrenaline rush, the challenge to overcome or if I just think I deliver better when I'm pushed but the holidays definitely heightens my sense of urgency as I try to do a million things at one time and typically at the last minute.
This year is no different and in some ways is even more intense as I prepare to launch a new company, transition off of the corporate severance package and figure out how to supplement income so the family doesn't experience a hiccup in lifestyle. As I look back on my year I wonder if I could have "planned" better for this transition and minimized my stress.....after a few moments of reflection I confidently decide, "nope." This is exactly how it should be, how I work best, how I will do what I was meant to do....the pressure is what elevates my game, makes me better, stronger, and uncommon. If you find yourself overwhelmed this holiday season don't get down, find a way to make the pressure work for you and use it to push you...we only call it stress if it kick's your ass ....we call it MOTIVATION if you accomplish something you didn't think possible. Be motivated, accomplish the impossible!
Career Journey
The twists and turns never cease to amaze me and what a ride the career journey has been this month. After months of evaluating, interviewing, and negotiating I have decided to balance my efforts between two paths....launching/managing the new company and to pick-up project/consulting contract work to supplement income. Balance may not be the right word as I am more or less bouncing back and forth between the two paths. I continue to seek alignment between the two so I can take care of my family both in the short term as well as long term. I am aware of many people who are trying to find work or preparing to transition jobs so thought I would include a mashable.com link that includes a list of 100 places to seek employment opportunities.
LightThread
Our website is under development but is live with alpha testers. We continue to develop our launch plan and target a 1Q 2009 launch. Our initial focus is helping businesses navigate the social media landscape allowing them to market their services and engage with their clients in a more cost effective manner than traditional advertising/marketing efforts. We will also offer intellectual venture capital/virtual CXO services to start-up, small and mid-size companies. Application and platform development will serve a third focus area once revenues are generated. We are a very excited team and have already started to meet with potential clients! I am including a few links to articles/case studies that show the power of social media for business.
Dell makes $1M in revenues from using twitter
Future of Business and Social Media
A bmighty.com Q&A with Chris Brogan who is considered a social media guru. The article highlights why a business may need help with developing a social media strategy/approach, it is NOT a one size fits all space and can be risky if the approach doesn't meet the business need.
Please contact me at lisa@lightthread if you know a business that might be interested in our service as we are seeking trial customers to practice our processes for a low introductory rate. Our objective is to deliver results for our trial customers prior to formal launch so we can use their testimonial as proof points and enter the marketplace as powerful as possible!
As I wrap up this update, I want to wish all of you a Merry Christmas and a Happy 2009! I very much look forward to getting back to weekly updates in the new year and appreciate your patience as I continue to evolve this forum. In 2009, I will also begin blogging on our lightthread website so I welcome your thoughts on what you find valuable and would like me to focus on with LJ Landing. I am open to shifting this blog to a more personal share space (a day in the life of lisa), or career space (what its like to get a biz off the ground), or general technology space (smart grid, gov't focus, etc), or I can continue to touch on all three areas like I have done up to this point. The lightthread blog will obviously focus on social media so I don't feel the need to replicate in this venue but I'm sure I'll reference it from time to time. Please leave a comment with your advice or email me at lisa@lightthread.com.
Be who you are and learn to be better,
Lisa
This year is no different and in some ways is even more intense as I prepare to launch a new company, transition off of the corporate severance package and figure out how to supplement income so the family doesn't experience a hiccup in lifestyle. As I look back on my year I wonder if I could have "planned" better for this transition and minimized my stress.....after a few moments of reflection I confidently decide, "nope." This is exactly how it should be, how I work best, how I will do what I was meant to do....the pressure is what elevates my game, makes me better, stronger, and uncommon. If you find yourself overwhelmed this holiday season don't get down, find a way to make the pressure work for you and use it to push you...we only call it stress if it kick's your ass ....we call it MOTIVATION if you accomplish something you didn't think possible. Be motivated, accomplish the impossible!
Career Journey
The twists and turns never cease to amaze me and what a ride the career journey has been this month. After months of evaluating, interviewing, and negotiating I have decided to balance my efforts between two paths....launching/managing the new company and to pick-up project/consulting contract work to supplement income. Balance may not be the right word as I am more or less bouncing back and forth between the two paths. I continue to seek alignment between the two so I can take care of my family both in the short term as well as long term. I am aware of many people who are trying to find work or preparing to transition jobs so thought I would include a mashable.com link that includes a list of 100 places to seek employment opportunities.
LightThread
Our website is under development but is live with alpha testers. We continue to develop our launch plan and target a 1Q 2009 launch. Our initial focus is helping businesses navigate the social media landscape allowing them to market their services and engage with their clients in a more cost effective manner than traditional advertising/marketing efforts. We will also offer intellectual venture capital/virtual CXO services to start-up, small and mid-size companies. Application and platform development will serve a third focus area once revenues are generated. We are a very excited team and have already started to meet with potential clients! I am including a few links to articles/case studies that show the power of social media for business.
Dell makes $1M in revenues from using twitter
Future of Business and Social Media
A bmighty.com Q&A with Chris Brogan who is considered a social media guru. The article highlights why a business may need help with developing a social media strategy/approach, it is NOT a one size fits all space and can be risky if the approach doesn't meet the business need.
Please contact me at lisa@lightthread if you know a business that might be interested in our service as we are seeking trial customers to practice our processes for a low introductory rate. Our objective is to deliver results for our trial customers prior to formal launch so we can use their testimonial as proof points and enter the marketplace as powerful as possible!
As I wrap up this update, I want to wish all of you a Merry Christmas and a Happy 2009! I very much look forward to getting back to weekly updates in the new year and appreciate your patience as I continue to evolve this forum. In 2009, I will also begin blogging on our lightthread website so I welcome your thoughts on what you find valuable and would like me to focus on with LJ Landing. I am open to shifting this blog to a more personal share space (a day in the life of lisa), or career space (what its like to get a biz off the ground), or general technology space (smart grid, gov't focus, etc), or I can continue to touch on all three areas like I have done up to this point. The lightthread blog will obviously focus on social media so I don't feel the need to replicate in this venue but I'm sure I'll reference it from time to time. Please leave a comment with your advice or email me at lisa@lightthread.com.
Be who you are and learn to be better,
Lisa
Wednesday, November 19, 2008
Time Flies
Wow, does time fly when you are having fun or what?? It seems just like yesterday I wrote my first blog and yet almost two months have flown by since my inaugural post. Life has thrown some curve balls these past 7 weeks that have allowed me to experience an array of emotions, learning and ultimately growth. This blog has become a friend to me in this journey and has helped me to stay energized, focused and confident that my next step will lead me towards achieving my ambition. Quite a bit has happened since I last wrote so lets get busy on what has changed in the technology and smart grid world since we last met.....
Smart Grid
The chatter on Smart Grid is getting louder as President-elect, Barack Obama and his transition team work to formulate agenda and policy details. Kathleen Hart wrote an article this week highlighting the National Association of Regulatory Utility Commissioners meeting on November 16 in New Orleans. Given the President-elect's support for energy efficiency, hybrids, and smart grid develoment, FERC commissioner, Sudden Kelly stated there is an increasing interest among state and federal regulators in smart grid efforts. The US Dept. of Energy has agreed to fund a project that will act as a clearinghouse for analysis of lessons learned from smart grid pilot programs conducted in the US and Canada, with the intention of identifying barriers to cost-effective smart grid implementations helping regulators to make decisions on utility applications.
Mr. Kelly stated the key challenge to deployment is interoperability that will require additional push above and beyond FERC influence. Telecom and the Internet have experienced similar interoperability challenges presenting an opportunity for utilities and regulators to engage experts from those industries to help move forward with next generation infrastructure. Check out http://www.naruc.org/ and the http://www.oe.energy.gov/ sites for the latest smart grid information.
Next Generation Media
Exciting action this week in the world of next generation media, aka social media. Motrin launched an ad targeting "mama bloggers" and unfortunately the effort backlashed to the point that Motrin pulled the ad. The situation is unfortunate but is a great example of how important it is to understand how to use social media. The first rule when attempting to leverage the social media space is to understand it is a two way communication vehicle. A company must be willing to engage in conversation and not simply push their message. We are in an age where controlling your message is done through conversation, building a relationship with your customers, listening to their concerns and offering to address them.
Motrin missed out on turning this negative to a positive as they shut down the ad vs. opening themselves up to the conversation. I wonder what the result would have been if they had been actively monitoring feedback and engaging in conversations through the various social media channels such as Twitter. If asked, I would have suggested they open up a forum for conversation on their website so they could understand concerns, offer explanation for their ad selection and share what they were learning and how they might do it different next time. Instead, they shut down the ad, issued a day late dollar short press release and turned off mommies everywhere from using their product in the future.
The good news is there is a new company launching soon called LightThread right here in KC who will offer expertise to businesses to help them avoid a Motrin experience and instead utilize next generation media in a way that makes money vs. losing it. You can follow @LightThread on Twitter for upcoming launch announcements and contact information.
Enjoy your Wednesday and take care til we meet again soon!
Be who you are and learn to be better,
Lisa
Smart Grid
The chatter on Smart Grid is getting louder as President-elect, Barack Obama and his transition team work to formulate agenda and policy details. Kathleen Hart wrote an article this week highlighting the National Association of Regulatory Utility Commissioners meeting on November 16 in New Orleans. Given the President-elect's support for energy efficiency, hybrids, and smart grid develoment, FERC commissioner, Sudden Kelly stated there is an increasing interest among state and federal regulators in smart grid efforts. The US Dept. of Energy has agreed to fund a project that will act as a clearinghouse for analysis of lessons learned from smart grid pilot programs conducted in the US and Canada, with the intention of identifying barriers to cost-effective smart grid implementations helping regulators to make decisions on utility applications.
Mr. Kelly stated the key challenge to deployment is interoperability that will require additional push above and beyond FERC influence. Telecom and the Internet have experienced similar interoperability challenges presenting an opportunity for utilities and regulators to engage experts from those industries to help move forward with next generation infrastructure. Check out http://www.naruc.org/ and the http://www.oe.energy.gov/ sites for the latest smart grid information.
Next Generation Media
Exciting action this week in the world of next generation media, aka social media. Motrin launched an ad targeting "mama bloggers" and unfortunately the effort backlashed to the point that Motrin pulled the ad. The situation is unfortunate but is a great example of how important it is to understand how to use social media. The first rule when attempting to leverage the social media space is to understand it is a two way communication vehicle. A company must be willing to engage in conversation and not simply push their message. We are in an age where controlling your message is done through conversation, building a relationship with your customers, listening to their concerns and offering to address them.
Motrin missed out on turning this negative to a positive as they shut down the ad vs. opening themselves up to the conversation. I wonder what the result would have been if they had been actively monitoring feedback and engaging in conversations through the various social media channels such as Twitter. If asked, I would have suggested they open up a forum for conversation on their website so they could understand concerns, offer explanation for their ad selection and share what they were learning and how they might do it different next time. Instead, they shut down the ad, issued a day late dollar short press release and turned off mommies everywhere from using their product in the future.
The good news is there is a new company launching soon called LightThread right here in KC who will offer expertise to businesses to help them avoid a Motrin experience and instead utilize next generation media in a way that makes money vs. losing it. You can follow @LightThread on Twitter for upcoming launch announcements and contact information.
Enjoy your Wednesday and take care til we meet again soon!
Be who you are and learn to be better,
Lisa
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