I love this time of year....you see friends/family from out of town, have holiday parties to attend and get the chance to cuddle with someone you love next to the fire. The holiday pace can be frantic but I truly love the chaos that comes with last minute shopping. I have always been somewhat of a procrastinator...not sure if it is the adrenaline rush, the challenge to overcome or if I just think I deliver better when I'm pushed but the holidays definitely heightens my sense of urgency as I try to do a million things at one time and typically at the last minute.
This year is no different and in some ways is even more intense as I prepare to launch a new company, transition off of the corporate severance package and figure out how to supplement income so the family doesn't experience a hiccup in lifestyle. As I look back on my year I wonder if I could have "planned" better for this transition and minimized my stress.....after a few moments of reflection I confidently decide, "nope." This is exactly how it should be, how I work best, how I will do what I was meant to do....the pressure is what elevates my game, makes me better, stronger, and uncommon. If you find yourself overwhelmed this holiday season don't get down, find a way to make the pressure work for you and use it to push you...we only call it stress if it kick's your ass ....we call it MOTIVATION if you accomplish something you didn't think possible. Be motivated, accomplish the impossible!
Career Journey
The twists and turns never cease to amaze me and what a ride the career journey has been this month. After months of evaluating, interviewing, and negotiating I have decided to balance my efforts between two paths....launching/managing the new company and to pick-up project/consulting contract work to supplement income. Balance may not be the right word as I am more or less bouncing back and forth between the two paths. I continue to seek alignment between the two so I can take care of my family both in the short term as well as long term. I am aware of many people who are trying to find work or preparing to transition jobs so thought I would include a mashable.com link that includes a list of 100 places to seek employment opportunities.
LightThread
Our website is under development but is live with alpha testers. We continue to develop our launch plan and target a 1Q 2009 launch. Our initial focus is helping businesses navigate the social media landscape allowing them to market their services and engage with their clients in a more cost effective manner than traditional advertising/marketing efforts. We will also offer intellectual venture capital/virtual CXO services to start-up, small and mid-size companies. Application and platform development will serve a third focus area once revenues are generated. We are a very excited team and have already started to meet with potential clients! I am including a few links to articles/case studies that show the power of social media for business.
Dell makes $1M in revenues from using twitter
Future of Business and Social Media
A bmighty.com Q&A with Chris Brogan who is considered a social media guru. The article highlights why a business may need help with developing a social media strategy/approach, it is NOT a one size fits all space and can be risky if the approach doesn't meet the business need.
Please contact me at lisa@lightthread if you know a business that might be interested in our service as we are seeking trial customers to practice our processes for a low introductory rate. Our objective is to deliver results for our trial customers prior to formal launch so we can use their testimonial as proof points and enter the marketplace as powerful as possible!
As I wrap up this update, I want to wish all of you a Merry Christmas and a Happy 2009! I very much look forward to getting back to weekly updates in the new year and appreciate your patience as I continue to evolve this forum. In 2009, I will also begin blogging on our lightthread website so I welcome your thoughts on what you find valuable and would like me to focus on with LJ Landing. I am open to shifting this blog to a more personal share space (a day in the life of lisa), or career space (what its like to get a biz off the ground), or general technology space (smart grid, gov't focus, etc), or I can continue to touch on all three areas like I have done up to this point. The lightthread blog will obviously focus on social media so I don't feel the need to replicate in this venue but I'm sure I'll reference it from time to time. Please leave a comment with your advice or email me at lisa@lightthread.com.
Be who you are and learn to be better,
Lisa
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3 comments:
I love the fact that you talk about everything. You have such a great perspective and I learn from you everytime I either read or talk to you. Today I learned that pressure fuels you and how I wish I was like that. Your attitude is amazing and I'm hopeful your great qualities rub off on all of us.
Thank you Vince! I definitely have a love/hate relationship with pressure but the energy it provides me does take me to a new level. Thank you for always being kind and supportive.
We only learn by doing and for what I am reading you are doing a lot and learning a lot; only good things can come out of hard work and fearless perseverance. I wish you and your family a wonderful Christmas and a prosperous 2009. Let the fun continue.
-El Greco.
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